Launched in 2021 and off the back of the Covid-19 pandemic we understand the importance of cost-effective, agile and actionable insights to drive thinking at all layers of an organisation, no matter the size, objective or sector.
It’s for that reason that we launched Pulse. A business that provides agencies and brands an alternative solution to get killer insights and SO WHAT actions.
Revolutionising, objective strategic thinking is hard to maintain in-house. That's where we come in.
Not enough businesses ask SO WHAT. We exist to be the voice that cuts through the politics and the 'it's always been done that way' assumptions.
On-tap strategic thinking to support your brand and its employees in asking the right questions, seeking the truth and knowing your customer better than anyone else.
We have a combined 75+ years experience working in insight, research, data science, communications and business strategy. Our team provides key strategic input into some of the biggest brands in the world. And help shape their future. We put the SO WHAT into your data, the views of your customers – and turn that knowledge into real action.
Through our systems, tools, expertise and partnerships, we can turn around data analysis, research projects and strategic truths in as little as 72 hours.
We keep our team small, agile and specialist. So we know what questions to ask, which stakeholders to help you influence and how to put together killer communications plans.
So we can keep things affordable. Because we get straight to the point, quickly. We don’t have big agency overheads and pride ourselves on staying nimble.
Owner & CEO
Head of Strategy
Research & Insight Manager