A Bit About Us.

We understand the need for businesses of all shapes and sizes to have access to killer insights.

Launched in 2021 and off the back of the Covid-19 pandemic we understand the importance of cost-effective, agile and actionable insights to drive thinking at all layers of an organisation, no matter the size, objective or sector.

It’s for that reason that we launched Pulse. A business that provides agencies and brands an alternative solution to get killer insights and SO WHAT actions.

  • A solution that enables your business to think smarter not harder.
  • A solution that cuts through the noise to tell you exactly what matters.
  • A solution that doesn’t cost an arm and a leg to deliver.
  • A solution that can flex and evolve to your needs.

Power Of
So What?

Find Out More


Objective Thinking.

Revolutionising, objective strategic thinking is hard to maintain in-house. That's where we come in.


Challenge The Norm.

Not enough businesses ask SO WHAT. We exist to be the voice that cuts through the politics and the 'it's always been done that way' assumptions.


Seek The Truth.

On-tap strategic thinking to support your brand and its employees in asking the right questions, seeking the truth and knowing your customer better than anyone else.

How Are We Different?

Strategic Brilliance:

We have a combined 75+ years experience working in insight, research, data science, communications and business strategy. Our team provides key strategic input into some of the biggest brands in the world. And help shape their future. We put the SO WHAT into your data, the views of your customers – and turn that knowledge into real action.


Through our systems, tools, expertise and partnerships, we can turn around data analysis, research projects and strategic truths in as little as 72 hours.


We keep our team small, agile and specialist. So we know what questions to ask, which stakeholders to help you influence and how to put together killer communications plans.
So we can keep things affordable. Because we get straight to the point, quickly. We don’t have big agency overheads and pride ourselves on staying nimble.

Small in size but pack a punch


the number of people we’ve got access to via Pulse Community


the number of people we’ve research so far this year


the number of global research studies we’ve referenced


the number of SO WHAT strategy docs we’ve handed to our clients

The Brainpower Driving the
So What Revolution

Andrew Leaver

Owner & CEO

Kirsti Horne

Managing Director

Connor Triggs

Head of Strategy

Katie Grainger

Senior Strategist

India-Saffron Cameron

Insight Executive

Ben Jordan

Junior Strategist

Lee Merton

Research & Insight Manager

Contact Us.

Want to partner with a team of specialists who can cut through the noise, seek out the truth and be relentless in their SO WHAT attitude to brilliant strategies?
Lets Chat


Morley College
Blue Square
Creative Monster