Samsung UK – Covid 19 consumer sentiment tracker

Helping Samsung track consumer sentiment over the Covid-19 pandemic.

The Brief

  • 75% of consumers have tried a new shopping experience since Covid-19 started (McKinsey)
  • Only 9% of consumers want life to completely return to the ‘previous normal’ (YouGov)
  • Post retail re-opening on 19th July 2021, 86% of consumers changed their behaviour in one way or another (The Pulse Agency)

These stats alone highlight the challenges all brands faced – and continue to face in 2021.

In recognition of this quickly changing landscape and the uncertainty within retail, we created On The Pulse to support Samsung in navigating these challenges by better understanding the world around us and the changes in consumer behaviour.

Our Solution

On the Pulse

We devised an always-on insight and data programme that provided Samsung the right insights to drive their thinking and activations:

  • TAKING WHAT’S RELEVANT FROM SECONDARY INTEL – 1.1 trillion megabytes of data is created every day. We analyse this data to show Samsung the most interesting insights, case studies and reports
  • ACCESS TO PAID-FOR DATA – A global database of 190,000 consumers each with 22,000 data points – refreshed quarterly
  • ADDING COLOUR & DEPTH WITH OUR OWN RESEARCH – Our own monthly commissioned research to over 500 consumers. We track consumer behaviour, sentiment, shopping priorities, attitudes and look to identify further opportunities including specific, topical questions with specific audiences, for example one month we spoke with consumers planning to buy phones, the next we engaged with people working in channel partner stores on how we can better optimise engagement.

Pulse is a key partner in delivering our business goals. They always deliver great insights

Helen, Samsung

What We Delivered

  • A weekly round-up email sent every Thursday featuring what was happening in the news, some stats on consumer behaviour, examples of how other brands are innovating
  • Presenting our insights and findings at the Samsung retail leadership team meet every two weeks to share the latest research and data on a regular and always-on basis. This consisted of our own research, which was sometime turned around in a matter of days, data from our paid-for services such as well as a deep dive on available secondary data
  • A slot at our quarterly review meetings across retail and other business areas to share the insights and, where possible, tailoring to suit specific areas eg: re: CX, looking at trends that were emerging in the repair and post-purchase market
  • Our On The Pulse research became the starting point for all new activations and activities

Interested in working with us?

Lets Chat